What is a Website audit?
Website audit, also known as a site analysis, is the process of conducting a detailed evaluation of the technical and content aspects of your website. The purpose of the audit is to identify problems and errors that may be reducing the effectiveness of your site, as well as to determine areas that can be improved to enhance the quality and efficiency of your online presence.
When conducting a website audit, typically aspects such as technical errors (such as inaccessible pages, slow page loading, broken links), site architecture, content (quality, uniqueness, relevance to the target audience and search queries), link profile, and other factors that may affect the ranking of the site in search engines are evaluated.
A website audit allows you to gain a complete understanding of the state of your site and determine which areas need improvement. This, in turn, allows you to optimize your site for search engines, improve conversion rates, and increase the overall effectiveness of your online business.
Stages of conducting a website audit
Technical analysis
This includes checking the code for correctness, page loading speed, presence and correctness of meta tags, robots.txt and sitemap.xml files, and ensuring the website is accessible to search engine robots.
Content analysis
This includes checking the quality and uniqueness of the content, relevance to the target audience’s search queries, spelling and grammar, and the use of keywords.
Backlink analysis
This includes checking the number and quality of external links to the website, analyzing anchor texts, checking for brand mentions, and identifying any unwanted links.
Analyzing analytical data
This includes analyzing Google Analytics data to assess website traffic, user engagement, and other metrics.
Social media analysis
This includes checking for the presence of social media profiles, analyzing activity and user engagement on those profiles.
Competitor analysis
This includes analyzing competitor websites to identify their strengths and weaknesses, as well as opportunities for improving your own website.
How much does a website audit cost?
We understand that knowing the cost of a Website Audit is important for you, but it can vary depending on various factors. The complexity level of your website and the scope of work required are some of the key factors that can influence the cost.
If you have a simple website with minimal functionality, it will cost less to perform a Website Audit. However, if your website has a lot of pages, complex functionality, or needs improvements in various areas, the cost may be higher.
The cost of a Website Audit can also depend on the level of detail required in the analysis and reporting. For example, a basic audit may only cover technical issues, while a comprehensive audit can include an in-depth analysis of content, backlinks, and social media presence.
The experience and qualifications of the specialists working on your website audit can also affect the cost. Our team of professionals includes experts in website development, design, and marketing who use advanced tools and techniques to provide you with a detailed analysis and actionable recommendations.
We understand that every website is unique and has its own set of requirements, which is why we offer personalized and flexible pricing to meet your specific needs. Contact us today to learn more about our Website Audit services and get a quote that suits your budget and goals.