What is Keyword Research?
Keyword Research is the process of analyzing and researching keywords and phrases that users use in search engines to find information about a specific topic or product. This process helps to determine which keywords and phrases are most important for your business, which ones have the highest competition, and which ones can generate the most traffic to your website.
Keyword Research is an important part of SEO optimization and targeted website promotion. Based on the results of keyword research, you can develop an effective website promotion strategy in search engines, determine optimal content for pages, and decide which keywords to use in headings, descriptions, and meta tags.
Moreover, Keyword Research also allows you to estimate the potential traffic and conversion from each keyword, which helps to choose the most effective keywords for promoting your website.
Stages of conducting a Keyword research
Defining the target audience
Determine which user groups are most likely to search for your products or services online.
Creating a list of keywords
Compile a list of keywords and phrases related to your topic or product. Include both broad, general keywords and more narrow and specific phrases.
Competitor analysis
Research which keywords your competitors are using on their websites and in advertising campaigns. This will help identify which keywords and phrases are most valuable for your niche.
Traffic volume assessment
Estimate how many people search for each keyword each month to understand traffic potential.
Determining competitiveness
Determine how many other websites use each keyword. This will help identify which keywords are more competitive and require more effort to rank for.
Choosing the most appropriate keywords
Use the information obtained to select the most appropriate keywords for your niche that will generate sufficient traffic and have acceptable competitiveness.
How much does Keyword research cost?
We understand that knowing the cost of Keyword Research is important for you, but it can vary depending on various factors. The size and complexity of your business, the scope of your industry, and the number of keywords you want to research are some of the key factors that can influence the cost.
If you have a small business with a narrow scope, it will cost less to perform Keyword Research. However, if your business is large, has multiple product lines, or operates in a highly competitive industry, the cost may be higher.
The cost of Keyword Research can also depend on the level of detail required in the analysis and reporting. For example, a basic keyword research report may only cover keyword volume and competition level, while a comprehensive report can include an in-depth analysis of the intent behind each keyword, the user behavior, and search trends.
We understand that every business is unique and has its own set of requirements, which is why we offer personalized and flexible pricing to meet your specific needs. Contact us today to learn more about our Keyword Research services and get a quote that suits your budget and goals.