What is Retargeting?
Retargeting is a marketing strategy that is used to increase conversion by bringing visitors back to a website and increasing the likelihood of them performing a desired action (such as making a purchase or subscribing).
The main idea is to show targeted ads to users who have already visited your website but have not performed the desired action. To achieve this, cookie files are used to track a visitor’s actions on the website and enable the targeting of ads based on their behavior.
The advantages of using retargeting include:
- A higher likelihood of conversion compared to other types of advertising
- Increased brand recognition and loyalty
- Saving advertising budget by targeting ads to users who have already shown interest in your product or service
Retargeting stages
Installation of retargeting pixel
In this stage, we will help you install a retargeting pixel on your website. This is a small piece of code that allows us to track user actions on your website and target ads based on their behavior.
Creation of custom audience
We create a custom audience from users who have already visited your website but have not completed a desired action. This allows us to target ads specifically to these users.
Setting up retargeting campaigns
We set up retargeting campaigns based on the custom audience. This allows us to show ads only to users who have already visited your website and shown an interest in your product or service.
Creation of ad creatives
We help create ad creatives that are attractive to your retargeting audience. This could be an ad offering a discount on your product, an offer to subscribe to your newsletter, and so on.
Testing and optimization
We test different variations of ad creatives and optimize them based on their effectiveness. This helps us achieve maximum conversion from your advertising.
Monitoring and reporting
We constantly monitor your retargeting campaign to ensure that it is working effectively and provide you with regular reports on its performance. This helps you see how conversion improves and how your advertising budget is being used.
How much does Retargeting cost?
The cost of retargeting can vary depending on a variety of factors. Some of these factors include the size of your target audience, the complexity of your advertising campaign, and the goals you have set for your campaign. At Virnaut, we take all of these factors into consideration when determining the cost of your retargeting campaign.
By choosing Virnaut for your retargeting needs, you can rest assured that you are partnering with a team of experts who are dedicated to delivering results. We will work closely with you to develop a custom retargeting campaign that meets your specific needs and goals. Our team of experienced professionals will manage every aspect of your campaign, from pixel installation to ad creation, testing, and optimization.
With Virnaut, you can expect to see a significant increase in conversion rates and return on investment. Our retargeting campaigns are designed to deliver highly targeted ads to users who have already expressed interest in your product or service, which means you will be reaching a highly engaged audience that is more likely to convert.
If you are interested in learning more about our retargeting services and would like a custom quote, please fill out the contact form below or email us. Our team is standing by to help you take your digital advertising to the next level.